WOW Concept is a new retail concept that has revolutionised customers' shopping experience. This phygital (physical & digital) platform, led by Dimas Gimeno, brings together established and emerging brands in a unique and unprecedented space in Madrid.
The building, located at Gran Via 18, houses the pioneering WOW Concept which connects customers with the latest fashion, beauty, décor, technology and gastronomy trends – and always in a completely personalised way, based on your needs and tastes.
The recent opening of Serrano 52, a contemporary concept with premium brands, takes the tradition of retail to the next level.
Enjoy a unique experience with the help of our team of makeup artists, and be the best version of yourself thanks to our professional advice!
Free makeup session
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Experience in images
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Free guided tour

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Free service

Gastronomic experience in a way that only Madrid can offer.

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Águila 1900 beer + Gilda donostiarra

20% discount on the full-day guided tour from Madrid

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20% discount
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